DESIGN DE AMORE

BECKI COAKLEY SHOES

FASHION PHOTOGRAPHY + BRANDED CONTENT

DETAILS

CLIENT: BECKI COAKLEY SHOES

PROJECT: BRAND PHOTOGRAPHY // SHOOT ONE // UP TO 4 HOURS

SHOOT DATE: TBD

LOCATION: BLOK STUDIO ON VAN BURAN

TEAM

CREATIVE DIRECTOR + PRODUCTION COORDINATOR: MELODY SANCHEZ @DESIGNDEAMORE

PRODUCTION ASSISTANT : MANTE KOLIAKINAITE @MANAATEEE

PHOTOGRAPHER: ORLANDO PELAGIO @ORLANDOPELAGIO

HAIR + MAKEUP ARTIST: TBD

WARDROBE STYLIST: CANDACE CARTER @CCARTERFASHION

 

 

MOOD

CONFIDENT | LUXURIOUS | INTENTIONAL | EMPOWERED | TIMELESS

 
 

PHOTOGRAPHY STYLE

MINIMAL | SIMPLE | ELEGANT | EMOTIONAL

 
 
 
 

INSPIRATION

AESTHETIC

  • simple photos, unique, luxurious

  • quirky, minimal + lots of personality

BRANDS

  • Andrea Wazen

  • Tamera Mellon

SHOT LIST: (WHAT SPECIFIC SHOTS ARE REQUIRED FOR THIS SHOOT?)

  • FRONT + SIDE VIEW + MODEL SHOT

  • MODEL MUST HAVE GREAT POSES AND LOTS OF EMOTION/ ATTITUDE

#STYLES TO BE SHOT

  • 3 Shoes (2 WHITE PAIRS - 1 BLACK)

  • 3 Wardrobe Looks

    • Business Professional (Suit)

    • Night Out/ Sexy (LBD)

    • Day to Night (Business to Casual - Jeans w Blazer)

STYLING ELEMENTS

BACKDROP: 1 WHITE + 1 BLACK BACKDROP

PRODUCT DISPLAY (CLEAR, WHITE, WOODEN, METAL, ETC): WHITE BLOCK DISPLAY

STYLING ELEMENTS: FAUX FUR RUGS, SHAPES IF APPLICABLE

COLOR PALETTE: BLACK, NUDE, WHITE, GRAY

BRAND COLORS: GOLD, BLACK AND WHITE

ELEMENTS TO AVOID: PATTERN

 

 

HAIR + MAKEUP + MODEL

NAILNG “THE BECKI COAKLEY” LOOK

 
 

HAIR AESTHETIC

  • Intentional, simple, sleek, classy

MAKEUP AESTHETIC

  • Natural/ smokey glam with soft features and bold eyes. Liner to accentuate eyes. Nude lips. Soft, warm highlighted cheeks.

MODEL OPTIONS

  • ERIN GARRITY (NO AGENCY)

  • SOLANGE MARIE (FORD/RBA)

  • STEPHANIE DILULLO* (AGENCY AZ)

 

 

SOCIAL MEDIA

MANAGEMENT + EXECUTION

 

POST CATEGORIES/ TOPICS:

  • CONFIDENCE/ EMPOWERMENT

  • HOW-TO: STYLE AND TAKE CARE OF YOUR SHOES

  • PERSONAL: ABOUT BECKI AND HOW SHE CREATES

# POSTS PER WEEK:

# POSTS PER MONTH:

VOICE CHARACTERISTICS

EX CAPTIONS:

  • “Current fall obsession: Neutrals, effortless jewels, and books that help you unwind. What are some books you’d recommend?”

  • “Each piece is designed to play a symbolic role in the wearer’s life— everyday heirlooms to be passed down between generations, carrying on the stories of those it has touched.”

  • “We launched new pieces this month. And we’re going to share how to mix the old with the new. Layering with our best selling Valencia Choker and Ric Neckpiece. New earrings in image: Saahas Earcuff.”

FAVORITE BRAND ACCOUNTS: Haati Chai because of the overall look and the content that they bring to page. Really in tune with their client. Also @iamjenniferle because of just how natural she is and how she has a cult following. She doesn’t have any bells and whistles but she is just so real and herself.

 

 

AUDIENCE

DEFINING THE BECKI COAKLEY WOMAN

DESCRIBE YOUR IDEAL CLIENT: My ideal client is a woman who is very confident in herself. She is in her mid 30s that is making a mark for herself in her life either personally or professionally. She is secure in her style and lives luxury. She might not have all the luxuries in the world but she’s working towards it. In the meantime, she knows that investing in shoes is a must. She has a big shoe love and will spend money in shoes. She likes to be different and get compliments from the shoes she wears. She never likes to look the same as others. She conducts herself with class but she is also down to earth but have standards for herself.

AGE RANGE: 30’S-40’S

LOCATION/ DEMOGRAPHIC

WHAT IS THE MOST IMPORTANT MESSAGE YOU’D LIKE TO DELIVER TO YOUR AUDIENCE?

WHAT MATTERS MOST TO YOUR AUDIENCE (WHAT DO THEY LOOK FOR IN A/ YOUR BRAND AS FAR AS VALUES)?

BRAND PHOTOGRAPHY GOALS (TO MAKE SALES, INFORM, INSPIRE, ETC):

  • TO SELL SHOES/ CURRENT STYLES

  • TO EDUCATE ABOUT BRAND/ SHOE CARE

  • TO INSPIRE AND ENCOURAGE WOMEN TO BE THEIR MOST UNIQUE, INSPIRING AND CONFIDENT SELF